I-Instagram imemezele ukuqaliswa kwensizakalo yevidiyo evumela ukuthi ulande futhi ubuke iziqeshana eziqondile kuze kube ihora elilodwa. Abasebenzisi bazokwazi ukubuka lawo mavidiyo kokubili ku-Instagram ngokwawo nasesicelo esikhethekile - i-IGTV.
Ngokusho kwe-CEO ye-Instagram uKevin Sistrom, insizakalo entsha yenzelwe ukusetshenziswa okulula kokuqukethwe kwezindaba kuma-Smartphones futhi yingakho wonke amavidiyo kuwo azoqondiswa ngokuqondile. Abasebenzisi akudingeki bachithe isikhathi besesha amavidiyo athakazelisayo, ngoba ukubhaliselwa nezinto zokunconywa kuzoboniswa ngokushesha kusikrini sokuqala sohlelo lokusebenza. Njenge-YouTube, iziteshi zamabhulogi ngamunye zizotholakala ku-IGTV, futhi abalobi bangalanda amavidiyo hhayi kuphela kumadivayisi eselula, kodwa nakwamakhompyutha.
Isicelo se-IGTV sizotholakala ku-Android naku-iOS emavikini azayo. Umqondisi wezithombe zikaLouis Vuitton uVilil Ablo nomculi u-Selena Gomez sebebikile ngokudala iziteshi zabo ku-service yevidiyo.
