I-YouTube isiye ethandwa kakhulu yilokho okushiwo yi-blue. Indima ebaluleke kunazo zonke idlalwe yi-factor ukuthi le platform yinikeza ithuba lokuthola imali yangempela kubo bonke abantu, futhi lesi sihloko sizobhala izindlela ezithandwayo kakhulu zokuthola ku-YouTube.
Kuthola izinketho ku-YouTube
Ngaphambi kokuhlola indlela ngayinye ngokwehlukana, kufanelekile ukusho ukuthi imiyalelo eningiliziwe engezansi ngeke isetshenziswe, kuphela okuyosho ukuthi kungenzeka yini ukuthola imali. Ukuze uthole impumelelo ekwenzeni imali okuqukethwe kwakho, kubalulekile kuwe ukwazi ezinye izinhlayiya ze-YouTube ngokwayo. Yonke imininingwane edingekayo ongayithola kuwebhusayithi yethu.
Indlela 1: Izinhlelo Zokubambisana
Ukuzuza ohlelweni lokubambisana kuhlanganisa izici eziningana:
- ukusebenzisana ngokuqondile ne-YouTube (ukwenza imali kwe-YouTube);
- amanethiwekhi wezindaba;
- izinhlelo zokudlulisela phambili.
Ukuze sigweme ukudideka, ake sibheke ngamunye ngokwehlukana.
Ukwenza imali kwe-YouTube
Ukwenza imali kusho ukusebenzisana ngokuqondile ne-YouTube. Lena yindlela ejwayelekile kakhulu yokwenza imali kuso. Uma wenze imali exhunyiwe, isikhangiso sizofakwa kumavidiyo akho ozothola imali. Ungafunda kabanzi ngalolu hlobo lwemali engenayo kwiwebhusayithi yethu.
Funda kabanzi: Unganikeza amandla ukwenza imali kusiteshi sakho
Ama-Network Networks
Ama-media amanethiwekhi yindlela yesibili yokwenza imali ku-YouTube. Akufani kakhulu nokwenza imali - uzokhokha imali yokubuka abalingani bokukhangisa. Kodwa umehluko omkhulu ukhona kolunye - ukubambisana ngeke kwenziwe nge-YouTube ngokwayo, kodwa nabalingani abangaphezu kwemingcele yawo. Lokhu, futhi, uthembisa ezinye iziphakamiso, amathuba kanye nezinye izindlela zokubambisana.
Isifundo: Indlela yokuxhuma kwinethiwekhi yemidiya ku-YouTube
Nalu uhlu lwamanethiwekhi omculo adumile kakhulu kuze kube yimanje:
- I-Admitad;
- VSP Group;
- Umoya;
- I-X-Media Digital.
Izinhlelo zokudluliselwa
Uhlelo lokudlulisa kabusha lenye indlela yokwenza imali ku-YouTube. Yebo, kufanele usheshe uthathe ukuthi uzoletha inzuzo encane kunezindlela ezimbili ezibalwe ngenhla, noma kunjalo, inzuzo evela ohlelweni lokudluliselwa kumanethiwekhi wezokuxhumana angabhekwa njengengeniso eyengeziwe. Ake sihlolisise ukuthi lokhu kusebenza kanjani.
Cishe wonke umsebenzisi ujwayelene nesistimu yokudlulisela ngezinga elilodwa noma elinye. Le ndlela isebenza ngezinsizakalo eziningi, amasayithi namasayithi, futhi okusemqoka ukuheha abasebenzisi abaningi abhalisiwe ngosizo lwakho.
Isebenza kalula - ubeka isixhumanisi sakho sokudlulisela esiyingqayizivele esizothatha umsebenzisi ekhasini lokubhalisa kwinethiwekhi yezokuxhumana, futhi uzothola iphesenti lemali engenayo yomuntu ngamunye obhalisiwe. Kodwa kubalulekile ukugqamisa amaphuzu ambalwa. Iqiniso liwukuthi inethiwekhi ngayinye yezokuxhumana inehlelo layo lokudlulisa nge-design ehlukile. Ngakho-ke, umuntu angaba nesimiso sezinga lesithathu, kanti enye ingenye yezinga elilodwa.
Esikhathini sokuqala, uzothola iphesenti hhayi kuphela kubasebenzisi ababhalisiwe kusixhumanisi sakho, kodwa nakwabo ababhalisiwe kusixhumanisi sokudluliselwa kwakho. Futhi, iphesenti lokukhokha lihlukile. Kwezinsizakalo ezithile kungaba ngu-5%, kanti abanye bangakhuphukela ku-20%. Njengokwesikhashana esidlule, kubalulekile ukuzimela ngokuzimela ukuthi i-medianet, uhlelo lokudlulisa okuzokulandela kangcono.
Uhlelo lokudlulisela ngezindlela eziningi lulahlekelwe ukwenza imali futhi luqondisane ngokuqondile namanethiwekhi omphakathi, ngoba ngosizo lwaso ngeke kwenzeke ukuthola imali eningi. Nokho, uma ukhetha ukuxhuma kwinethiwekhi yemidiya, ungathola imali eyengeziwe.
Ngokuqondene nombuzo: "Yini ongayikhetha: imali yokwenza imali ye-YouTube noma ukwenza imali?", Khona-ke konke akulula kakhulu. Umlobi ngamunye wezinto zakhe kufanele azikhethele yena. Kubalulekile ukuhlaziya izinketho ezimbili bese unquma ukuthi yiziphi izimo ezifanele kakhulu. Kubuye kubalulekile ukucabangela into eyenziwa njalo ngezimo zohlelo lokubambisana.
Indlela 2: Ama-oda aqondile kusuka kubhangisi
Njengoba sisebenzisana nohlelo lokubambisana nazo zonke izinhlobo zezinkokhelo ezitholakala kulo, siyaqhubeka nendlela elandelayo. Kuhilela ukuxhumana nabalingani ngokuqondile. Okokuqala kungase kubonakale ukuthi lokhu kungcono kunenguqulo yangaphambilini, kodwa kukhona namaphutha lapha.
Njengesikhathi sokugcina, sihlukanisa le ndlela yokuthola ngemali ebalulekile, okungukuthi:
- Ukufaka isikhangiso kuvidiyo;
- Izixhumanisi kuncazelo yevidiyo;
- Ukubuyekeza kwamasevisi noma imikhiqizo;
- Ukubekwa komkhiqizo;
- Amazwana nokuthandwa.
Ngokuphambene nemibandela yohlelo lokubambisana, izenzo ezingenhla zingenziwa nge-parallel, okwenyusa kakhulu imali yokuthola imali ku-YouTube.
Ukufaka isikhangiso kuvidiyo
Lolu khetho yimali engenayo ethandwa kakhulu kubo bonke abethuliwe. Okwamanje, eya ku-Youtube futhi uvula ividiyo ye-blogger ethile ethandwa kakhulu yevidiyo, cishe cishe ngamaphesenti angamakhulu amaphesenti, uzobona ukufaka isikhangiso. Ngokujwayelekile kuhamba ekuqaleni, phakathi noma ekupheleni kwevidiyo, futhi ngokufanayo intengo yayo ihlukile. Lapha, ngokwesibonelo, isithombe-skrini sevidiyo ngumbhali munye okhangisa isayithi le-RanBox ekuqaleni kwevidiyo:
Kodwa ake sihlolisise le ndlela.
Okokuqala, ngokushesha ngemva kokubhalisa isiteshi sakho, akukho umkhangisi oyoza kuwe. Ukwenza lokhu, udinga, njengoba besho, vula isiteshi sakho. Okwesibili, intengo yokukhangisa ihambisana ngqo nokuthandwa kwakho. Ngokuvamile, lezi zici ezimbili kuphela ezithinta impumelelo yale ndlela.
Ukwandisa ithuba lokuheha abakhangisi kuwe, kunconywa ukufaka imininingwane yokuxhumana yesiteshi sakho ngenothi oyinikezela le nsizakalo. Kuhle futhi ukusebenzisa amanethiwekhi wakho omphakathi (amaqembu, umphakathi, njll) ngokuthumela umyalezo ofanayo lapho.
Ngemuva kokuxhumana nawe kumkhangisi, kuhlala kuphela ukuxoxa ngemigomo yokuthengiselana. Ngokuvamile, ukungena kwezebhizinisi kuvidiyo kungenziwa ngezindlela ezimbili:
- Umkhangisi ngokwakhe uhlinzeka ngempahla yokukhangisa (ividiyo) futhi uyifaka kwividiyo yakho eqediwe (indlela eshibhile);
- Wena ngokwakho wenza ividiyo yokuphromotha futhi uyifake kuyividiyo yakho (indlela ebiza kakhulu).
Ubeka intengo ngokwakho, kodwa kubalulekile ukukhumbula ukuthi ukuthatha ama-ruble angu-50,000 we-adversi enjalo lapho abantu abangu-30 000 ababhalisela wena kungenalutho.
Izixhumanisi kuncazelo yevidiyo
Singasho ukuthi amaholo ku-YouTube ngosizo lwezixhumanisi zokukhangisa kule ncazelo ayifani neze nokufakwa kwezimakethe kuvidiyo ngokwayo. Umehluko omkhulu kuphela endaweni. Ngendlela, ama-bloggers evidiyo ngokuvamile abonisa ukuthi kungenzeka ukukhangisa usebenzisa izixhumanisi kule ncazelo, futhi abakhangisi abaningi bathenga kokubili izinketho ngesikhathi esisodwa, ukuze uthole i-PR ephumelelayo yemikhiqizo noma amasevisi abo.
Unganikeza isibonelo nomlobi ofanayo wevidiyo njengangaphambili. Incazelo ngokushesha iqukethe isixhumanisi esakhiweni:
Ukubuyekezwa komkhiqizo nesevisi
Lolu hlobo lwemali engenayo lukhulu kulawo mabhayisikobho okuqukethwe okuqukethe ukubuyekezwa kwamasevisi ahlukahlukene kanye nemikhiqizo. Noma kunjalo, lokhu akusho ukuthi iziteshi ezikude kule ndaba azikwazi ukuthola ngale ndlela.
I-essence ilula. Ungena esivumelwaneni nomkhangisi, okubandakanya ukukhululwa kwevidiyo ehlukile ezinikezelwe ngokuphelele kumikhiqizo noma izimpahla zabo. Kuye ngezimo kuvidiyo, uzotshela ngokuqondile izilaleli ukuthi lesi yisikhangiso noma, ngokuphambene, ukwenza isikhangiso esifihliwe. Ukhetho lwesibili, ngendlela, lubiza kakhulu.
Ithiphu: ngaphambi kokuba ungene esivumelwaneni, kufanele ucabangisise ngokucophelela umkhiqizo oyokwakhangisa uphinde uhlole ukuthi kuwufanele yini noma cha. Ngaphandle kwalokho, ababhalisile bangaphendula ngokuqinile ekukhangiseni okunjalo ngokungazibhalisi kusuka kuwe.
Ukubekwa komkhiqizo
Ukubekwa komkhiqizo kufana nendlela eyedlule yokwenza imali. Isisekelo salo siseqiniso lokuthi umbhali uqobo wakhuthaza lokhu noma lowo mkhiqizo kuvidiyo yakhe. Ngokuvamile, umkhangisi uzomhlinzeka ngokuqondile ngomkhiqizo wakhe ukuze angabonisa kubhalisile kuvidiyo.
Futhi ukubekwa komkhiqizo kungafihlwa. Kulesi simo, umbhali umane ubeka umkhiqizo endaweni ethile esiseduzane, kepha awuphakamisi obala ukuthi ababukeli bayisebenzise. Kodwa zonke izimo ziyaxoxisana nomkhangisi ngesikhathi sokuphetha kwesivumelwano.
Nasi isibonelo sesikhangiso esinjalo:
Amazwana nokuthandwa
Mhlawumbe ukukhangisa ngokusebenzisa imibono kanye nokuthandwa komlobi yiyona ephansi kakhulu ekhokhelwa isikhangiso. Lokhu akuyona ingozi, ngoba umphumela wayo yiyona encane kakhulu. Kodwa lena indlela elula yokuyiqalisa. Ngokuyinhloko, umkhangisi ukhokha imali ongayithanda noma ukuphawula kuvidiyo yakhe.
Isiphetho
Ukufingqa konke okungenhla, ungabona ukuthi izinketho zokuhola ezikhokhelwayo ngokuqondile ezivela kubakhangisi zinkulu kunalolu hlelo lokusebenza, kodwa lokhu akusho ukuthi kukhona neminye imali. Yiqiniso, kuzo zombili izimo inani lixhomeke ekuthandeni kwesiteshi nendaba yayo. Futhi amandla okujabulisa izilaleli kuphela anquma ukuthi uzothola kangakanani ku-YouTube.
Kodwa-ke, uma uhlanganisa zonke izindlela ezingenhla zokuthola, futhi ngokuphumelelayo ukwazi ukuzithengisa kumkhangisi, ngeke nakanjani ukwazi, njengoba bethi, "ukuphula ibhange." Futhi, ku-Inthanethi kunezinsizakalo ezikhethekile lapho umnikazi wesiteshi angathola kalula umkhangisi. Enye yalezi zicatshangwa njenge-EpicStars.
